adbu
Free audit

How it works

Audit, tracking, campaigns, report. In that order.

Most Google Ads budgets are wasted because nothing was measured and the ads pointed at a homepage. ADBU does it in the boring, correct order, in your own account, with a flat monthly fee and a weekly report in plain language.

Get your free Google Ads audit
01

Free audit: where you stand on Google

We crawl your site and research the web the way a buyer would. Which searches you appear in and who appears instead, what your brand result looks like, where your reviews live, whether you are on the map, whether AI assistants name you, and whether your site can turn a click into a call or a form.

  • Presence score across 10 areas
  • Risks, competitors and evidence
  • 90-day plan in your language
02

Tracking first, campaigns live in 14 days

Conversion actions for forms, calls, WhatsApp or purchases are created in your own account and tested before any ad runs. The first Search campaign and a brand protection campaign are drafted from your real offer and the sector playbook, built paused, reviewed by a specialist, then enabled. New campaigns start with Google's recommended Maximize conversions strategy and move to a cost or return target once there is enough data to set one.

  • Tag installed and verified
  • Search + brand campaigns
  • Negatives, call and sitelink assets
03

The 90-day plan

Weeks 3 to 13 follow the plan from your audit: search-term hygiene, ad copy tests, a second campaign type that fits your business (Performance Max or Shopping for stores, call-first and local for services), SEO content on the queries you were missing, then remarketing and scaling the winners.

  • Second campaign type
  • SEO content on the same keywords
  • Remarketing and scaling
04

Every Monday, a report you can read

How many customer requests or sales came in, what each cost, how that compares with last week and what we do next. Alerts run nightly on spend, tracking and delivery. A re-audit (quarterly on Starter, monthly on Growth and above) shows the presence score moving, and the plan is renewed.

  • Weekly report by email + dashboard
  • Nightly alerts
  • Quarterly or monthly re-audit by package

Method

Built on Google's own framework

ADBU's method is built on Google's Search Excellence framework: bidding goals, demand-led budgets, data strength and AI-powered targeting and creatives. In plain words, this is what each one means for your account. We make one change at a time and wait at least fourteen days, in line with Google's guidance on learning periods, and for stores we check Merchant Center feed and policy requirements before Shopping or Performance Max spend starts.

  • Bidding goals

    We tell Google what a customer is worth to you, and let its bidding chase that number instead of clicks.

  • Demand-led budgets

    Budgets follow demand: when a profitable campaign is limited by budget we show you Google's forecast for the extra spend before we change anything.

  • Data strength

    We follow Google's published best practices for measurement: sitewide tagging, enhanced conversions and consent mode before the first campaign runs.

  • AI-powered targeting and creatives

    Full ad copy and assets, the right keyword match types and clean negatives, so Google's matching has good material to work with and clear limits.

See where you stand on Google.

The free audit takes us about 10 minutes to run and a real person emails it to you within one business day. You keep the plan either way.

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