Terms of Service

1. What ADBU does

ADBU manages Google Ads for your business. Depending on the package you choose, that includes:

• A Google presence audit and a 90-day plan.
• Conversion tracking set up and tested in your Google Ads account before any ad runs.
• Search, brand protection and, depending on the package, Performance Max, Shopping, local, remarketing, YouTube or Demand Gen campaigns.
• Ongoing optimization on the cadence of your package (monthly, every two weeks or weekly).
• SEO content on the buyer keywords from the audit, at the number of pieces in your package.
• A weekly report in plain language and access to the adbu.io dashboard.

ADBU manages Google Ads only. We do not manage TikTok, LinkedIn or other ad platforms, social media, PR or web development. The single exception is Meta remarketing, which existing Google Ads clients can add as a priced add-on. Some related work (for example a landing page build or a Google Business Profile setup) is also available as a priced add-on; all add-ons are listed on the pricing page.

2. Your Google Ads account stays yours

You own the Google Ads account, the campaigns, the conversion data and everything we build in it. ADBU works as a manager on your account through Google's standard account linking. You can remove our access at any time from your account, and everything we built stays with you. You pay Google directly for your ad spend, from your own payment method or invoice with Google. Ad spend never passes through ADBU.

3. Your ad budget cap

Your order form states a monthly ad budget cap. ADBU will not set campaign budgets that could exceed this cap in a calendar month without your written approval (an e-mail or a message in the dashboard counts). We may recommend a higher or lower budget, with the numbers behind the recommendation, and you decide. Google bills ad spend on its own terms; when Google's daily pacing briefly spends above a daily budget, the monthly cap still applies.

4. Nothing goes live without your approval

Every new campaign is created paused. We show you the structure, keywords, ads and budget, and switch it on only after you approve it. Routine optimization inside an approved campaign (search-term negatives, bid and budget adjustments within the cap, ad copy tests, new ad assets) does not need separate approval; it is reported in the weekly report.

5. Fees and billing

The monthly fee for your package is billed in advance at the start of each service month and is separate from your ad spend. Packages are priced by monthly ad spend band; if your spend moves into a higher band for two consecutive months, we will propose the matching package and change it only with your agreement. Enterprise pricing is a percentage of ad spend with a stated monthly minimum, agreed in your order form.

Add-ons are billed as listed on the pricing page, either per month, per piece or one-time, in the month they are delivered. Clients in Türkiye are invoiced in Turkish lira, with VAT added as required by law. Invoices are due within 7 days. If an invoice remains unpaid 14 days after its due date, we may pause work until it is settled.

6. The free audit

The Google presence audit is free and does not oblige you to buy anything. It is prepared from public information about your business and your website. You may use it however you like, whether or not you become a client.

7. What we need from you

• Manager access to your Google Ads account, and access to your website or tag manager so we can install and test conversion tracking.
• Accurate information about your business, offers, prices and any regulatory limits that apply to your advertising.
• A named contact who can approve campaigns and budget changes, and who answers within a reasonable time.
• Compliance with Google Ads policies for your products, landing pages and claims. If Google suspends an account for a policy reason on your side, fixing it is your responsibility; we will help where we can.

8. Term and termination

The service runs month to month; there is no minimum term. Either side may end it with 30 days written notice. Fees already billed for the current month are not refunded, and no fee is charged for months after the notice period ends. On termination we remove our manager access, hand over any notes and documents that belong to the account, and delete the client data we hold as described in the Privacy Policy. Your campaigns keep running or stop as you decide; they are in your account.

9. Results

We measure everything and report it honestly, but we cannot promise a specific cost per lead, number of sales, position or return on ad spend. Results depend on your market, your offer, your website and Google's auction. What we do promise is the work described in your package, done in the order described on the How it works page.

10. AI-assisted work

ADBU uses AI tools (currently models from Anthropic) to draft campaign structures, ad copy, SEO content and report text. A member of our team reviews everything before it goes into your account or your inbox. Your campaign data and website content are sent to these tools only to produce your deliverables; see the Privacy Policy for the list of processors.

11. Confidentiality

We keep your account data, results, prices and business information confidential and use them only to deliver the service. We may name you as a client and describe results in a case study only with your written permission.

12. Liability

To the extent the law allows, ADBU's total liability under these terms is limited to the fees you paid us in the three months before the claim. We are not liable for ad spend charged by Google within your approved cap, for lost profits, or for indirect damages. Nothing here limits liability for wilful misconduct or gross negligence.

13. Changes, law and contact

We may update these terms; the date at the top shows the current version and we will tell active clients by e-mail before a change takes effect. These terms are governed by the laws of the Republic of Türkiye and the courts of Istanbul have jurisdiction, unless your order form says otherwise. Questions go to info@adbu.io.