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adbu
Free audit
Google Ads management, one flat monthly fee

More customers from Google.
Measured every week.

We audit where your business shows up on Google today, build and run your ads with proper conversion tracking, write the SEO content for the same buyer searches, and send a plain-language report every Monday. Any industry, twelve countries, your ad budget stays in your own account.

Get your free Google Ads auditSee packages

From $750 a month. No setup fee, no long contract, first campaign live within 14 days.

Google Ads Search certifiedGoogle Shopping ads certifiedGoogle Ads certified team
Runs under our own Google Ads manager account
adbu.io/dashboardLive client view
The ADBU client dashboard: presence score, spend, conversions and cost per conversion, the 90-day plan and the sector playbook
How it works

Audit, tracking, campaigns, report. In that order.

Most Google Ads money is wasted because nothing was measured and the ads pointed at a homepage. We do it in the boring, right order, and we follow Google's published best practices for measurement: sitewide tagging, enhanced conversions and consent mode before the first campaign runs.

  1. 1

    Day 0

    Free audit

    We crawl your site and research the web: which buyer searches you appear in and who appears instead, your brand result, reviews, maps, social, press, and whether AI assistants name you. You get a score across 10 areas, the risks, your competitors and a 90-day plan.

  2. 2

    Days 1 to 14

    Tracking first, then live in 14 days

    Conversion tracking for forms, calls and WhatsApp goes in before any ad runs. The first Search campaign and a brand protection campaign are built in your own account, paused, checked by a specialist, then switched on. New campaigns start with Google's recommended Maximize conversions strategy and move to a cost or return target once there is enough data to set one.

  3. 3

    Weeks 3 to 13

    90-day plan

    Negatives and search-term hygiene, ad copy tests, a second campaign type that fits your business (Performance Max or Shopping for e-commerce, call-first and local for services), SEO content on the queries you were missing, then remarketing and scaling what works.

  4. 4

    Ongoing

    Every Monday, a report you can read

    How many customer requests or sales, what each cost, what changed and what we do next, in plain language. Alerts run nightly: spend spikes, tracking that stopped, ads not serving. A re-audit (quarterly on Starter, monthly on Growth and above) shows the score moving.

What every package includes

The work, spelled out.

No "strategy retainer". Every line below is something you will see in your account or your inbox.

Presence audit & 90-day plan

10 areas scored: search, paid, technical, site and content, local, reviews, AI answers, social, PR and mentions, marketplaces. With risks, competitors and a week-by-week plan.

36OUT OF 100
healthyweakmissing
  • 42Search visibilityMissing from 5 of 8 buyer searches. Price comparison sites own the money queries.
  • 24Reviews & mapsNo Google Business Profile found. A complaint site ranks on page 1 for the brand name.
  • 52Website & trackingGTM installed but no conversion actions. No WhatsApp or e-mail link on 14 pages.
  • 10AI answersNamed in 0 of 5 buyer questions. Three competitors are named instead.
  • 25Paid presenceNo active campaigns. Competitors bid on the category terms every day.

Example: industrial equipment dealer, Türkiye. Presence score 36/100, 25-item 90-day plan, written in the client's language.

Conversion tracking

Form submits, phone calls, WhatsApp clicks and purchases created in your account, with the tag snippet or GTM setup. We check the tag actually fires.

Search + brand protection campaigns

Tightly themed ad groups, phrase and exact match at launch, a universal waste list of negatives, call and sitelink assets, ads written from your real offer.

Performance Max, Shopping, local

The second campaign type is chosen for your business model: product feed campaigns for stores, call-first and radius targeting for services.

SEO content on the same keywords

Articles, category and guide pages for the buyer searches the audit found you missing from. Ads win them today; content keeps winning after the budget stops.

Optimization on a fixed cadence

Search terms and negatives, bids and budgets, ad copy tests, landing page feedback. Monthly, bi-weekly or weekly depending on your package.

Alerts, nightly

Spend running hot, money spent with no conversions, cost per lead over target, budget pacing, campaigns not serving, a tag that went silent.

Weekly report in plain language

Customer requests and what each cost, compared with last week, what we are doing next. Sent by e-mail and kept in your dashboard, in your language.

ADBU runs Google Ads only. We do not manage TikTok, LinkedIn or other ad platforms, social media, PR or web development. The one exception is Meta remarketing, offered as a priced add-on to existing Google Ads clients. Where your plan needs something else outside the package (a landing page, a Google Business Profile setup), it appears as a priced add-on, never hidden in the fee.

Every Monday

What Monday looks like.

Not a slide deck. A short report you can read in two minutes: how many customer requests or sales came in, what each one cost, what changed and what we do next. A specialist reads and approves it before it is sent.

  • In your inbox and in the dashboard, in your language
  • Always compared with last week, never a vanity metric alone
  • Budget changes are proposed in the report and wait for your yes
adbuWeekly report · Week 38 · 14 to 20 Sep 2026
Sample report

Northline Kitchen Supply · Growth package

24 customer requests this week. Each one cost $43.54, down 11% on last week.

Spend

$1,045

+4%

Conversions

24

+3

Cost per conversion

$43.54

-$5.20

What changed this week

  • Added 41 negative keywords from the search terms report; spend on "used" and "rental" queries stopped.
  • The ad with the 24-hour quote promise won its test: 6.1% click-through rate against 4.4%.
  • Phone call conversion action fixed and verified with a test call; calls now count as leads.

Next steps

  • Split the Search campaign by product line (cooking, refrigeration, prep) on Wednesday.
  • Publish the combi oven category page with prices, then point the ads at it instead of the homepage.
Approved by your specialistSent Monday 08:00, your local time
Packages

Flat monthly fee up to $15K ad spend. A simple percentage above that.

Up to $15,000 of monthly ad spend the fee is flat, chosen by your spend band, so it does not grow when we spend more of your money. Raising the budget is your decision, on the evidence in your report. Above $15,000, Enterprise is 10% of spend with a $3,900 minimum.

Monthly ad spend
Starter

$2K

Growth

$6K

Scale

$15K

Enterprise

$15K+

Starter

$750 / mo

ad spend up to $2,000 / mo

  • 1 Search + brand campaign
  • Conversion tracking
  • 1 SEO piece a month
  • Monthly optimization
  • Weekly email + dashboard
  • Quarterly re-audit
Full comparison
Recommended for most

Growth

$1,500 / mo

ad spend up to $6,000 / mo

  • Up to 3 Search + brand
  • Performance Max, Shopping or local
  • 2 SEO pieces a month
  • Bi-weekly optimization, A/B tests
  • Weekly email + dashboard
  • Monthly strategy call, monthly re-audit
Full comparison

Scale

$2,500 / mo

ad spend up to $15,000 / mo

  • Full funnel incl. remarketing, YouTube
  • 4 SEO pieces + on-page fixes
  • Weekly optimization, dedicated strategist
  • Landing page build support
  • Weekly email + dashboard, executive summary
  • Monthly re-audit, competitor monitoring
Full comparison

Enterprise

10% of spend

above $15,000 / mo, min $3,900

  • Everything in Scale
  • Several accounts and countries
  • Weekly calls, SLA, priority support
  • Weekly email + dashboard, custom exports
  • Monthly re-audit
  • SEO program sized to the account
Full comparison

Month to month. Media spend is paid to Google from your own account and stays yours. Local-currency invoicing in Türkiye.

Any industry

A playbook for your sector, then your own numbers.

Fourteen sector playbooks set the starting structure, bidding, negatives and conversion types. Your audit and your first 30 days of data replace the assumptions.

Sector playbook

B2B equipment & industrial dealers

Product-category ad groups, quote form + phone + WhatsApp, brand campaign, category pages.

Starting point only. The audit and your first 30 days of data replace these assumptions.

Why ADBU

Compared honestly.

WhatADBUTypical agencyDo it yourself
FeeFlat, by spend tier10 to 20% of spendYour time
Conversion tracking before ads runAlwaysSometimesRarely
Campaigns created paused and reviewedAlwaysVariesNo
Report cadence and languageWeekly email + dashboard, plain language, yoursMonthly deck, jargonGoogle's dashboard
Presence audit and 90-day planIncluded, re-run quarterly or monthly by packagePaid extra or noneNone
SEO content on the same keywordsIncludedSeparate retainerNone
Account ownershipYours, alwaysOften the agency'sYours
ContractMonth to month6 to 12 monthsNone
adbu.io dashboard

You see what we see.

The same platform our specialists work in is your dashboard. Nothing is hidden in a slide deck.

Audit & 90-day plan

Scores by area, evidence, risks, competitors, and a plan you can tick off week by week. Re-run any time.

Campaigns & results

Spend, leads or sales, cost per result, ROAS, daily trend, every campaign with pause and budget controls, search terms and one-click negatives.

Conversion tracking

Create conversion actions from presets for your sector, copy the snippet, see whether the tag is live on your site.

Weekly reports

Every Monday in your inbox and in the dashboard, with a health score and the specialist's notes.

Search & AI, reviews, website

What buyers see when they search your category, whether AI assistants name you, where your reviews live, what a click lands on.

Your team, your access

Invite your team or your web developer, read-only client seats, connect your Google Ads with one link, revoke any time.

How we work

Four rules we do not break.

ADBU's method is built on Google's Search Excellence framework: bidding goals, demand-led budgets, data strength and AI-powered targeting and creatives. These four rules sit on top of it.

Nothing runs unmeasured

If a conversion cannot be tracked, we fix that before a single ad is enabled. Otherwise you are buying clicks, not customers.

Paused first, then a human

Every campaign is created paused. A specialist reviews it in your account before it goes live. We read Google's recommendations and optimization score; we do not auto-apply them. AI drafts, people decide.

Your account, your data

We work as a manager on your Google Ads account. Remove us in one click. Everything we built stays with you.

Budget moves only with your yes

Budgets follow demand: when a profitable campaign is limited by budget we show you Google's forecast for the extra spend before we change anything. You approve it. The fee does not change when you spend more.

Questions

Before you book

No. If you do not have one, you open it in your own name during onboarding and we become a manager on it. If you have one, you connect it with a link we send.

More detail, including add-on prices and the founding partner offer (first 5 clients get 50% off the first 3 months), on the pricing page.

Google Ads Search certifiedGoogle Shopping ads certified

See where you stand on Google. Free.

The audit takes us about 10 minutes to run. A real person emails it to you within one business day: a score, your competitors, and a plan, whether or not you hire us.

Get your free Google Ads auditCompare packages

No long contract · from $750 a month · first campaign live in 14 days.