About
We spent our own money on Google Ads first.
ADBU is a small Google Ads team in Istanbul. We started as e-commerce operators, not as an agency. Since 2020 we have run moogcobaby.com and paid for its Google Ads out of our own pocket, which is the fastest way to learn what actually works and what is a waste of budget.
Why we built ADBU
Most small and mid-size businesses have tried Google Ads once, lost money and concluded it does not work for them. Almost always the ads ran without conversion tracking, without negatives, and pointed at a homepage. We built ADBU to do the boring things in the right order, in the client's own account, for a flat fee, with a report a business owner can read every Monday.
What we do, and only that
Google Ads management for any industry: a presence audit and 90-day plan, conversion tracking, Search and brand campaigns, Performance Max, Shopping or local campaigns, SEO content on the same buyer keywords, weekly optimization and a plain-language weekly report. We run Google Ads only: no TikTok, LinkedIn or other ad platforms, no social media, no PR. The one exception is Meta remarketing, available as a priced add-on to existing Google Ads clients. One channel, done properly.
The people on your account
Four people, no account managers in between. The person who builds your campaigns is the person you talk to.
Gökhan Ülger
Google Ads, reporting
Runs client accounts and writes the Monday report. Has been buying Google Ads with his own money since 2020.
Oğuzhan
Google Ads, campaign build
Builds and optimizes the campaigns: structure, negatives, bids, search terms, tracking.
Eda
Creative
Ad copy, landing page copy and the visual assets campaigns need to run well.
Büşra
Client relations
Your first call, your onboarding and the person who answers when you have a question.
Google Ads certified team
The team holds current Google Ads certifications from Google Skillshop and ADBU runs its clients under its own Google Ads manager account. Every badge links to its verification page.
Our specialists hold current Google Ads certifications and manage your account through an ADBU manager account, so the account stays yours. ADBU's method is built on Google's Search Excellence framework: bidding goals, demand-led budgets, data strength and AI-powered targeting and creatives. Every recommendation in your report has a number attached and a person behind it. We read Google's recommendations and optimization score; we do not auto-apply them. Google Search remains where buyers validate a decision: 70% of social media users use Google Search to evaluate products they found on social (Google and Ipsos, 2023).
What we believe
Measured or not at all
If a conversion cannot be tracked, we fix that before a single ad runs. Otherwise you are buying clicks, not customers.
Honest by default
No vanity metrics and no invented numbers. We show what is real, what moved and what we do next, in plain language.
Start small, prove it
Nobody should bet big on an unproven channel. We start with the highest-impact, lowest-risk moves and scale what works.
Your account, your data
We work as a manager on your own Google Ads account. Remove us in one click; everything we built stays with you.
Want to see where you stand on Google?
The audit is free and a real person sends it within one business day. Founding partner spots are open: the first 5 clients get 50% off the first 3 months.
Get your free Google Ads audit